LEGO Serious Play
Master the method and transform the way teams think, communicate, and solve complex problems.
What is LEGO Serious Play?
LEGO Serious Play (LSP) is a facilitated method designed to tackle complex challenges by making thinking visible. Through this process, participants build 3D models with LEGO bricks to represent how they view a situation, share the meaning behind their constructions, and explore patterns and relationships together.
This structured framework surfaces hidden assumptions, brings multiple perspectives into the room, and builds shared understanding to drive clearer decisions and actionable next steps. It is especially powerful when discussion alone falls short—such as in strategy formulation, team alignment, problem diagnosis, innovation, and change management—helping groups transition seamlessly from opinions to deep insights, and from insights to execution.
Why Become a Facilitator of LSP?
Drive 100% Engagement
Eliminate quiet meetings and ensure every voice is heard.
Accelerate Decision-Making
Move teams from endless debates to aligned, actionable outcomes.
Break Down Silos
Foster collaboration across diverse departments and leadership levels.
Who Should Attend?
Consultants & Trainers.
Who need stakeholder-ready outcomes—not just engagement.
Leaders, L&D, and Change Teams.
Driving alignment, prioritization, and decisions.
Educators, Researchers, and DEI Professionals.
Turning complex topics into shared understanding and action.
Government and Public-Sector Team.
Working in high-accountability environments where clarity and next steps matter.
The Evolution of LSP
Strategic Need
Kjeld Kirk Kristiansen searches for a new strategic direction for LEGO.
Early Experiments
Johan Roos and Bart Victor begin utilizing LEGO bricks for strategy development work at IMD.
Learning Science
Robert Rasmussen structures the approach into a cohesive methodology.
Method Refinement & Launch
Per Kristiansen joins to strengthen facilitation design (2001), leading to the formal market introduction of LEGO SERIOUS PLAY as a structured methodology (2002).
IP & System Definition
The LEGO Group acquires the intellectual property (2004), followed by the definition of the 4-Step Core Process and 7 Application Techniques (2005–2007).
Open Source Era
The Association of Master Trainers is founded.
What is The Association of Master Trainers (AMT)?
Founded in Denmark in 2010, the Association of Master Trainers (AMT) operates as a global community of accredited trainers dedicated to upholding professional practice and rigorous quality standards around the LEGO® SERIOUS PLAY® method. The AMT holds the intellectual property for the facilitation and design manual, which has been translated into 7 languages.
Why AMT Standards Matter
- Rigor and Consistency: Promotes disciplined training so participants can design and facilitate professional workshops responsibly.
- High Accountability Environments: Essential for settings with diverse stakeholders where clarity, neutrality, and decision integrity are non-negotiable.
- Beyond Entertainment: Trains facilitators to instill the discipline required to turn insights into concrete decisions and documented outcomes, ensuring sessions never devolve into mere "activities."
Our approach fully aligns with recognized professional standards and is backed by the trusted, experienced practices endorsed by the AMT.
What Our Facilitators Say
Gloria is a master trainer of facilitators! Within the first two minutes of meeting her, she created a learning space that was welcoming, fun, and set with clear expectations, ensuring a safe and inclusive learning experience for all. Not only did Gloria teach us the behind the scenes aspects as a facilitator of LEGO® SERIOUS PLAY®, she immersed us in the method giving us hands-on experience. Beyond the content of the certification, Gloria was a super hostess, ensuring our nutritional needs and mental energy were fueled with amazing local food and coffee selections, as well as providing healthy snacks throughout the 4 day training. I attended this certification opportunity with my team and it was hands-down the BEST certification I've ever had. Highly recommend - thank you Gloria!
Michel is an outstanding trainer with whom learning LEGO SERIOUS PLAY was a great pleasure, not only on a professional level but also on a personal one. In a diverse group, he specifically addressed the individual needs and professional backgrounds of each participant. As a result, he impressively demonstrated to me how LSP can be applied effectively and practically. Thank you very much for the great training!
The SERIOUS PLAY® training with Matthias Renner was a real eye-opener for me. It was particularly valuable that many threads from coaching, organizational development, and other fields of work came together for me to form a cohesive overall picture. The methodology was not only taught with a solid professional foundation, but also brought to life on a very human and authentic level.
Particularly noteworthy is the outstanding didactic combination of personal practical experience and the subsequent, structured, and in-depth theoretical review of the individual modules. This sequence enabled me not only to understand the content but to truly internalize it for the long term.