PRIVACY POLICY
Serious Change is a brand and business program owned and operated by Ad Hoc Advisory, LLC, a Florida limited liability company (“Ad Hoc Advisory,” “we,” “us,” or “our”).
This Privacy Policy explains how Ad Hoc Advisory, LLC, through its Serious Change brand and website, collects, uses, discloses, stores, and protects personal information when you visit, interact with, register through, or make a purchase from the Serious Change website and related services.
By accessing or using the Serious Change website, submitting information through our forms, registering for a course or program, purchasing a product or service, subscribing to our communications, or otherwise interacting with our services, you acknowledge the practices described in this Privacy Policy.
If you do not agree with this Privacy Policy, please do not use the website or submit personal information through it.
1. WHO WE ARE
Serious Change is a brand, program, and business offering created, owned, and operated by:
Ad Hoc Advisory, LLC
A Florida Limited Liability Company
Serious Change provides professional education, training, certification, courses, programs, and related business and organizational development services.
For privacy-related questions, requests, or concerns, you may contact us at:
Email: contact@serious-change.info
Throughout this Privacy Policy, the terms “Serious Change,” “Ad Hoc Advisory,” “we,” “us,” and “our” refer to Ad Hoc Advisory, LLC acting through its Serious Change brand and operations.
2. INFORMATION WE COLLECT
We may collect personal information that you voluntarily provide to us, information collected automatically when you use our website, and information received from third-party service providers or platforms that support our business operations.
The categories of personal information we may collect include:
Information You Provide Directly
Depending on how you interact with Serious Change, we may collect:
- First and last name;
- Email address;
- Telephone or mobile phone number;
- Company or organization name;
- Job title or professional role;
- Billing address;
- Mailing address, when necessary;
- Information required to process a purchase or enrollment;
- Course, training, certification, or program registration information;
- Information submitted through contact forms;
- Communications and correspondence you send to us;
- Information you provide when requesting information about our services;
- Information voluntarily submitted for marketing or communications purposes; and
- Any other information you voluntarily provide to us.
Payment Information
When you purchase a course, program, certification, training, or other service through Serious Change, payment information may be collected and processed by third-party payment processors.
We may receive information such as payment status, transaction amount, transaction date, billing information, and limited payment details necessary to confirm and administer your purchase.
Unless expressly stated otherwise, we do not intend to store complete credit card or debit card numbers on our own servers. Payment information is generally processed through third-party payment providers that maintain their own privacy and security practices.
Information Collected Automatically
When you visit or interact with our website, certain information may be collected automatically, including:
- IP address;
- Browser type and version;
- Device type;
- Operating system;
- Approximate geographic location derived from IP address;
- Referring website or URL;
- Pages visited;
- Date and time of visits;
- Website interactions;
- General usage and navigation information;
- Advertising identifiers;
- Information regarding interactions with advertisements or marketing communications; and
- Other technical information made available through your browser or device.
This information may be collected through cookies, pixels, tags, web beacons, scripts, local storage, analytics technologies, and similar technologies.
3. HOW WE USE PERSONAL INFORMATION
We may use personal information for legitimate business and operational purposes, including:
- Providing and administering courses, programs, training, certification, and other services;
- Processing purchases and transactions;
- Registering participants;
- Communicating with customers, participants, and prospective customers;
- Responding to inquiries, requests, and contact form submissions;
- Providing customer service and support;
- Sending transactional communications;
- Sending course-related communications;
- Sending information about events, courses, programs, services, promotions, and other offerings when permitted by applicable law;
- Managing email marketing campaigns;
- Managing leads and customer relationships;
- Maintaining and improving our website;
- Understanding how visitors use our website;
- Measuring marketing and advertising performance;
- Conducting analytics and reporting;
- Personalizing or improving website and marketing experiences;
- Detecting, preventing, and addressing fraud, abuse, security incidents, and technical problems;
- Maintaining business records;
- Complying with applicable legal obligations;
- Enforcing our agreements and policies; and
- Protecting the rights, property, safety, and security of Serious Change, Ad Hoc Advisory, our customers, participants, and others.
We will not use personal information for materially different purposes than those described in this Privacy Policy without providing any notice or obtaining any consent required by applicable law.
4. CONTACT FORMS
The Serious Change website may contain contact forms through which visitors can request information, ask questions, request assistance, express interest in our courses or services, or otherwise communicate with us.
Information submitted through these forms may include:
- Name;
- Email address;
- Telephone number;
- Company;
- Job title; and
- Any information you voluntarily include in your message.
We use this information to:
- Respond to your request;
- Communicate with you regarding our services;
- Follow up on inquiries;
- Provide requested information;
- Determine whether a course, training, certification, or service may be appropriate for you; and
- Maintain appropriate business records.
Providing certain information may be necessary for us to respond to your request.
5. COURSES, TRAINING, CERTIFICATION, AND PURCHASES
Serious Change may offer courses, training programs, certifications, events, and other educational or professional services for purchase directly through the website.
When you register or purchase a product or service, we may collect information necessary to:
- Process and confirm your transaction;
- Create and manage your enrollment;
- Provide access to purchased content;
- Communicate with you regarding your purchase;
- Provide customer support;
- Deliver course or program materials;
- Maintain transaction records;
- Issue receipts or other transaction documentation; and
- Meet applicable legal, accounting, tax, and regulatory requirements.
Certain information may be retained for the period required by applicable law, including tax, accounting, contractual, or legal requirements.
6. EMAIL MARKETING AND COMMERCIAL COMMUNICATIONS
If you voluntarily subscribe to Serious Change marketing communications, we may use your name, email address, telephone number, and other relevant information to send you:
- News and updates;
- Course announcements;
- Training and certification information;
- Events and programs;
- Educational content;
- Promotions and special offers;
- Information about Serious Change services; and
- Other communications that may be relevant to your interests.
We may use third-party email marketing, customer relationship management, and marketing automation platforms to manage these communications.
You may unsubscribe from marketing emails at any time by using the unsubscribe mechanism included in our communications or by contacting us at:
Please note that even if you opt out of marketing communications, we may continue sending non-promotional communications that are necessary to provide a service you purchased, administer your enrollment, complete a transaction, or comply with a legal obligation.
7. COOKIES AND TRACKING TECHNOLOGIES
Our website may use cookies, pixels, tags, scripts, web beacons, local storage, and similar technologies.
These technologies may be used to:
- Operate and maintain the website;
- Remember preferences;
- Understand website usage;
- Measure website performance;
- Analyze traffic;
- Improve user experience;
- Measure advertising effectiveness;
- Support marketing activities;
- Understand interactions with our content and advertisements; and
- Provide relevant advertising where permitted by applicable law.
Some technologies may be placed by third-party service providers acting on our behalf or by third-party platforms according to their own privacy practices.
You may be able to control or disable certain cookies through your browser settings. Disabling cookies may affect certain website functionality.
Where legally required, we may provide additional cookie choices, consent mechanisms, or privacy preference controls.
8. ANALYTICS, ADVERTISING, AND MARKETING TECHNOLOGIES
We may use analytics, advertising, marketing, and tracking technologies provided by third parties, including services such as:
- Google Analytics;
- Google Ads;
- Google Tag Manager;
- Meta technologies and Meta Pixel;
- LinkedIn Insight Tag;
- TikTok technologies;
- GoHighLevel;
- Other advertising and analytics technologies; and
- Other technology providers used to support our marketing and business operations.
These technologies may allow us to understand website traffic, measure advertising campaigns, evaluate conversions, understand audience engagement, and improve our marketing.
Third-party platforms may collect information directly from your browser or device according to their own privacy policies and terms.
Where applicable law provides you with a right to opt out of targeted advertising or similar processing, we will provide the applicable mechanism required by law.
9. GOHIGHLEVEL AND CUSTOMER RELATIONSHIP MANAGEMENT
Serious Change may use GoHighLevel as part of its customer relationship management, lead management, marketing automation, communications, forms, and business operations.
Information submitted through Serious Change forms may be transmitted to or stored within systems used to manage customer and prospective customer relationships.
GoHighLevel may process personal information according to its own terms, privacy policy, and contractual relationship with us.
10. THIRD-PARTY SERVICE PROVIDERS
We use third-party companies and platforms to support the operation of Serious Change.
Depending on the services we use at a particular time, these providers may include:
We may use Google services, including Google Analytics, Google Ads, and Google Tag Manager, for analytics, advertising, measurement, and website management.
Meta
We may use Meta services, including Meta Pixel and related advertising and social media technologies, for advertising, analytics, audience measurement, and marketing purposes.
We may use LinkedIn and LinkedIn advertising or analytics technologies, including the LinkedIn Insight Tag, to support professional networking, advertising, analytics, and marketing.
TikTok
We may use TikTok technologies for advertising, analytics, marketing, and measurement.
GoHighLevel
We may use GoHighLevel for customer relationship management, lead management, communications, forms, marketing automation, and related business operations.
Email Marketing Providers
We may use third-party email marketing providers to manage subscriber lists, send communications, automate campaigns, and measure email engagement.
Payment Processors
We may use third-party payment processors, including services such as Stripe and/or PayPal, to process payments and transactions.
Scheduling and Communication Platforms
We may use services such as Zoom, Calendly, WhatsApp, and other communication or scheduling platforms when necessary to provide or administer our services.
Website and Hosting Providers
Our website, forms, databases, content, and related services may be hosted or supported by third-party technology providers, including website hosting, infrastructure, security, and content management providers.
Third-party providers may process personal information as necessary to provide services to us, subject to their own agreements, privacy policies, and applicable legal requirements.
We do not authorize our service providers to use personal information provided to them through Serious Change for purposes unrelated to the services they provide to us, except where permitted or required by applicable law.
11. HOW WE SHARE PERSONAL INFORMATION
We may disclose personal information to categories of recipients including:
- Service providers and contractors who support our business;
- Payment processors;
- Website hosting and technology providers;
- Customer relationship management platforms;
- Email marketing providers;
- Analytics and advertising providers;
- Course and learning technology providers;
- Scheduling and communication providers;
- Professional advisors, including attorneys, accountants, and consultants;
- Government authorities or law enforcement when legally required;
- Parties involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar corporate transaction; and
- Other parties when necessary to protect our rights, property, safety, users, customers, participants, or the public.
We do not sell personal information in exchange for monetary compensation.
However, certain advertising, analytics, or marketing technologies may involve the disclosure or processing of information by third-party platforms for purposes that may be considered “targeted advertising,” “sharing,” or similar activities under certain state privacy laws.
Where applicable law gives you the right to opt out of such processing, we will provide the required opt-out mechanism.
We will update this Privacy Policy if our practices materially change.
12. CATEGORIES OF PERSONAL INFORMATION SHARED WITH THIRD PARTIES
Depending on your interactions with Serious Change, the categories of personal information that may be disclosed to service providers or third-party platforms include:
- Identifiers, such as name, email address, telephone number, and IP address;
- Customer or business contact information;
- Commercial information, including purchases or services considered or obtained;
- Internet or electronic network activity information;
- Professional or employment-related information, such as company and job title;
- Device and browser information;
- Approximate location information derived from technical information;
- Marketing and advertising interaction information; and
- Other information voluntarily provided by you.
The specific information disclosed depends on the service being provided and the purpose for which the information is processed.
13. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- Provide requested services;
- Maintain customer and transaction records;
- Fulfill contractual obligations;
- Communicate with customers;
- Maintain business and financial records;
- Comply with legal, tax, accounting, regulatory, or reporting requirements;
- Resolve disputes;
- Enforce agreements; and
- Protect our legal rights.
The specific retention period may vary depending on the type of information and the purpose for which it was collected.
When personal information is no longer reasonably necessary for these purposes, we may delete, anonymize, or otherwise dispose of it in accordance with our applicable retention practices and legal obligations.
14. DATA SECURITY
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, destruction, or loss.
These measures may include appropriate access controls, authentication practices, security procedures, and safeguards provided through our technology and service providers.
However, no website, electronic transmission, storage system, or method of transmission over the Internet can be guaranteed to be completely secure.
Accordingly, while we work to protect personal information, we cannot guarantee absolute security.
If we become aware of a security incident affecting personal information, we will respond in accordance with applicable law.
15. CHILDREN'S PRIVACY
Serious Change is intended for adults and business professionals and is not directed to children.
We do not knowingly collect personal information from children under the age of 13.
If you are under 13, you should not submit personal information through this website.
If we learn that we have knowingly collected personal information from a child under 13 without legally required parental consent, we will take reasonable steps to delete that information.
If you believe that a child has provided personal information to us, please contact:
The Children's Online Privacy Protection Act (“COPPA”) may impose additional requirements on websites and online services that collect personal information from children under 13. Serious Change does not intentionally operate its services as a child-directed website.
16. YOUR PRIVACY RIGHTS
Depending on where you live and the laws applicable to you, you may have certain rights regarding your personal information.
These rights may include:
- The right to access or know what personal information we maintain about you;
- The right to request correction of inaccurate personal information;
- The right to request deletion of personal information, subject to applicable exceptions;
- The right to receive certain personal information in a portable format;
- The right to opt out of certain marketing communications;
- The right to opt out of certain sales or sharing of personal information, where applicable;
- The right to opt out of targeted advertising, where applicable;
- The right to limit certain uses of sensitive personal information, where applicable;
- The right to object to certain processing activities, where applicable;
- The right to appeal certain decisions concerning privacy requests, where applicable; and
- The right not to receive unlawful discriminatory treatment for exercising applicable privacy rights.
Not every right is available to every individual or in every circumstance.
We may need to verify your identity before fulfilling certain privacy requests, as permitted or required by applicable law.
17. FLORIDA PRIVACY RIGHTS
Ad Hoc Advisory, LLC is a Florida limited liability company and operates Serious Change from Florida.
To the extent applicable to our business and to you, Florida's privacy laws may provide certain consumer rights concerning personal information.
The Florida Digital Bill of Rights and related provisions require covered controllers to provide clear privacy notices addressing, among other things, categories of personal data processed, purposes of processing, applicable consumer rights, categories of personal data shared with third parties, categories of third parties receiving such data, and methods for submitting privacy requests. Florida law also addresses opt-out rights concerning certain targeted advertising and other processing activities.
Depending on whether the applicable statutory thresholds and requirements apply, Florida consumers may have rights that include:
- Access to personal data;
- Correction of inaccurate personal data;
- Deletion of personal data, subject to applicable exceptions;
- Data portability;
- Opting out of certain targeted advertising;
- Opting out of certain sales of personal data;
- Opting out of certain profiling activities in furtherance of decisions that produce legal or similarly significant effects; and
- Appealing certain decisions regarding privacy requests.
To exercise an applicable privacy right, contact:
Please include sufficient information for us to understand and evaluate your request.
Where applicable, we will process and respond to requests within the time periods required by law.
18. CALIFORNIA PRIVACY RIGHTS
This section applies to California residents to the extent that the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), applies to Ad Hoc Advisory, LLC and its processing of personal information.
California law provides eligible consumers with certain rights concerning their personal information, including rights to know, delete, correct, and opt out of certain activities.
Categories of Personal Information We May Collect
Depending on your interactions with Serious Change, we may collect categories of personal information such as:
- Identifiers, including name, email address, telephone number, and IP address;
- Customer records, such as billing or contact information;
- Commercial information, including products or services purchased or considered;
- Internet or other electronic network activity information;
- Professional or employment-related information, such as company and job title;
- Geolocation information derived from technical data, where applicable;
- Inferences derived from interactions with our website or marketing activities; and
- Other information that you voluntarily provide.
Sources of Personal Information
We may collect personal information from:
- You directly;
- Your browser or device;
- Our website and forms;
- Our customer relationship management systems;
- Payment processors;
- Marketing and advertising platforms;
- Analytics providers;
- Social media platforms;
- Service providers; and
- Other third parties when permitted by law.
Business Purposes
We may use these categories of information for the business purposes described in this Privacy Policy, including providing services, processing transactions, customer service, marketing, analytics, security, fraud prevention, and legal compliance.
California consumers may have the right to request information about the categories and specific pieces of personal information collected, the sources of that information, the purposes for which it is used, and the categories of third parties with whom it is disclosed, subject to applicable legal exceptions.
Right to Delete
California consumers may have the right to request deletion of personal information, subject to exceptions permitted by law.
Right to Correct
California consumers may have the right to request correction of inaccurate personal information maintained by us.
Right to Know
California consumers may have the right to request information regarding the personal information we collect, use, disclose, or otherwise process, subject to applicable legal limitations.
Right to Opt Out
California law provides certain rights to opt out of the sale or sharing of personal information and certain forms of targeted advertising when applicable.
At this time, Serious Change does not sell personal information for monetary consideration.
However, certain advertising technologies may constitute “sharing” or targeted advertising under applicable California law even when no money is exchanged.
If our practices constitute a sale or sharing under applicable California law, we will provide the applicable notices and opt-out mechanisms required by law.
Right to Non-Discrimination
We will not unlawfully discriminate against you because you exercised a privacy right available to you under applicable California law.
How California Consumers May Submit a Request
California residents may submit a privacy request by emailing:
Please identify the nature of your request and provide sufficient information for us to reasonably process and verify it.
California law establishes specific response periods and verification requirements for certain requests.
19. OTHER U.S. STATE PRIVACY RIGHTS
Several U.S. states have enacted comprehensive privacy laws that may provide consumers with additional rights.
To the extent applicable to Serious Change and to you, we will honor rights required by applicable state privacy laws.
Depending on the applicable law, these rights may include:
- Access;
- Correction;
- Deletion;
- Data portability;
- Opt-out rights;
- Appeal rights;
- Rights concerning targeted advertising;
- Rights concerning certain profiling activities; and
- Rights concerning certain processing of sensitive personal information.
Because state privacy laws differ in their applicability, definitions, exemptions, and requirements, the rights available to you may depend on your state of residence and your relationship with Serious Change.
You may contact us at:
to inquire about applicable privacy rights.
20. MARKETING AND YOUR PRIVACY CHOICES
You may choose not to receive promotional communications from us.
For email communications, you may unsubscribe by clicking the “unsubscribe” link included in our marketing emails.
You may also contact us directly at:
Please understand that opting out of marketing communications does not necessarily prevent us from sending transactional, administrative, security-related, or service-related communications.
Where applicable law provides additional opt-out rights concerning targeted advertising, profiling, or the sale or sharing of personal information, we will provide the required mechanisms.
21. THIRD-PARTY WEBSITES AND SERVICES
Our website may contain links to websites, platforms, applications, social media pages, or services operated by third parties.
These third-party websites and services have their own privacy policies and terms.
Serious Change is not responsible for the privacy practices, security, content, or policies of third-party websites or services.
We encourage you to review the privacy policy of any third-party service before providing personal information.
22. INTERNATIONAL DATA TRANSFERS
Because our business uses technology and service providers that may operate in different jurisdictions, personal information may be processed or stored in the United States or other countries.
These jurisdictions may have privacy laws that differ from the laws of your country or state.
Where applicable, we take reasonable steps to ensure that personal information is handled in accordance with applicable legal requirements and this Privacy Policy.
23. BUSINESS TRANSFERS
If Ad Hoc Advisory, LLC or the Serious Change business is involved in a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, reorganization, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.
Where legally required, we will provide appropriate notice regarding such changes.
24. LEGAL DISCLOSURES
We may disclose personal information when we reasonably believe that disclosure is necessary to:
- Comply with applicable law, regulation, legal process, subpoena, or governmental request;
- Protect the rights, property, or safety of Serious Change, Ad Hoc Advisory, our users, customers, participants, or others;
- Detect, investigate, prevent, or address fraud, security incidents, or unlawful activity;
- Enforce our agreements or policies; or
- Protect against legal liability.
25. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, services, legal requirements, or privacy practices.
When we make changes, we will update the “Effective Date” at the beginning of this Privacy Policy.
We encourage you to periodically review this page to remain informed about how we handle personal information.
Where applicable law requires additional notice regarding material changes to our privacy practices, we will provide such notice.
26. CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or wish to exercise an applicable privacy right, please contact us:
Ad Hoc Advisory, LLC
A Florida Limited Liability Company
Operating the Serious Change brand
Email: contact@serious-change.info
27. OWNERSHIP OF SERIOUS CHANGE
For clarity, Serious Change is a brand, program, and business offering owned and operated by Ad Hoc Advisory, LLC.
Serious Change is not represented as a separate legal entity from Ad Hoc Advisory, LLC unless expressly stated otherwise in a written agreement.
All privacy-related obligations and responsibilities described in this Privacy Policy are undertaken by Ad Hoc Advisory, LLC in connection with its operation of the Serious Change brand and website.
© 2026 Ad Hoc Advisory, LLC. All rights reserved.
Serious Change is a brand and program owned and operated by Ad Hoc Advisory, LLC.